TJ’s Bulletin Blog

Helping you do what you do best

Media Literacy

Posted by terryjamesresourcecentre on January 25, 2010

Media literacy is the ability to sift through and analyze the messages that inform, entertain and sell to us every day. It’s the ability to bring critical thinking skills to bear on all media— from music videos and Web environments to product placement in films and virtual displays on NHL hockey boards. It’s about asking pertinent questions about what’s there, and noticing what’s not there. And it’s the instinct to question what lies behind media productions— the motives, the money, the values and the ownership— and to be aware of how these factors influence content.

Media education encourages a probing approach to the world of media: Who is this message intended for? Who wants to reach this audience, and why? From whose perspective is this story told? Whose voices are heard, and whose are absent? What strategies does this message use to get my attention and make me feel included?

In our world of multi-tasking, commercialism, globalization and interactivity, media education isn’t about having the right answers—it’s about asking the right questions. The result is lifelong empowerment of the learner and citizen.  — Jane Tallim

Link to Media Awareness Network website

The Terry James Resource Library and Media Library have many books, videos and kits that deal with media literacy.

Click on cover for Link to our catalogue

Link to media library catalogue

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